LMNT - MTN Haus - Colorado Shopify Plus Experts - Ecommerce Development Design Strategy B2B

LMNT didn't just arrive on the DTC scene; it dominated it. This brand is known for its electrolyte drink mixes, targeted explicitly toward keto, low-carb, and paleo diets. Founded with a clear focus on performance and hydration, LMNT grew through meticulous omnichannel strategies, enterprise DTC scale, and an expanded product line.

Behind the glossy branding and stratospheric growth trajectory lay the fundamental infrastructure challenge: how to scale without losing the soul of its brand or alienating some of the most fiercely loyal customers on the planet. That's where MTN Haus Digital comes in: With a mandate to architect and run the backend systems behind the meteoric rise, MTN Haus freed up LMNT to do what LMNT does best: create a community, forge unexpected partnerships, and change the rules around hydration.

The Growth Playbook:
From Niche to Mainstream

LMNT's prominence is rooted in its target market: individuals pursuing active, health-conscious lifestyles. Originally popularized among endurance athletes and those embracing low-carb nutrition, LMNT quickly expanded its reach. The brand built a loyal following that trusted its transparent ingredient list and no-sugar promise by leveraging strategic partnerships with gyms, health influencers, and niche communities.

But LMNT's team didn't stop there. They foresaw the potential to scale beyond their core audience. They strategically broadened their demographic from busy parents to outdoor adventurers by introducing new product SKUs, such as travel packs and variety bundles. The challenge was clear: how to scale without alienating the community that made LMNT a household name.

Scaling the Unseen:
MTN Haus Steps In

While LMNT's marketing team was busy telling its story, MTN Haus built and refined the backend, which made seamless growth more possible and less stressful for the executive team. Here is a little insight into how that came to be:

Dynamic Fulfillment for Complex Logistics

LMNT's product catalog was deceptively simple but required complex fulfillment logic: sparkling drinks, drink mixes, and marketing materials each needed their special ways of handling. MTN Haus implemented a dynamic split logic system that allowed for manual changes in order processing directly from the admin panel. This approach replaced static code-dependent processes with a flexible and transparent system.

Now, LMNT could make real-time pivots in its fulfillment strategy to meet surges in demand or introduce new SKUs without delay. Whether a customer ordered one box or a bulk subscription, the system was guaranteed to apply the right logic every time, thanks to the seamless integration of our systems.

The Value Bundle Builder: DTC Personalization at Scale

Product bundling is familiar in eCommerce, but LMNT required a solution that provided both flexibility and automation. MTN Haus built a bespoke Value Bundle Builder on Shopify Plus, enabling customers to make their own bundles from various product types.

The system recognizes when a bundle is created from the product page to the cart and automatically updates in-cart promotional pricing. Besides simplifying the user experience, the design drove larger cart sizes—bigger Average Order Value (AOV) with no added complexity to LMNT's fulfillment pipeline.

Effortless Webflow Integration

Brand identity is essential for a DTC powerhouse, and LMNT's website must evolve. MTN Haus integrated Webflow into LMNT's Shopify Plus setup, enabling fast updates to the site's design and layout.

Webflow gave LMNT's marketing team control over the display of sections and product pages to maintain the site's visual appeal and on-brand feel. This level of flexibility enabled LMNT to innovate rapidly in response to seasonal campaigns, new product launches, and audience feedback without extensive developer involvement.

Custom Middleware for B2B Expansion

As LMNT continued to scale, so did the opportunities around wholesale and bulk orders. MTN Haus created middleware to route pallet orders and bulk uploads, allowing LMNT better to serve gyms, health stores, and international distributors. This middleware glued Shopify and LMNT's 3PL partner, Ware2Go, together for the seamless processing of large orders, similar to how it handled single orders.

Improved Customer Journey with Recharge Integration

Subscriptions are the lifeblood of any successful DTC business, and LMNT was no exception. MTN Haus overhauled LMNT's subscription management using Recharge, integrating it seamlessly with Klaviyo for advanced customer segmentation and marketing automation.

This setup allowed LMNT to craft personalized email campaigns based on subscription behavior, such as reminders to rehydrate with a favorite flavor or upsell opportunities for new SKUs. By integrating Recharge with Klaviyo, LMNT can deepen its relationships with customers while maximizing Customer Lifetime Value (CLV).

Letting LMNT Focus
on the Big Picture

MTN HAUS's work wasn't just about solving immediate problems but empowering LMNT to focus on its strengths. With a robust backend, LMNT could direct its energy toward brand-building and market expansion. Freed from logistical bottlenecks, LMNT doubled down on collaborations with health influencers, from keto advocates to endurance athletes, amplifying its reach.

Retail Expansion: The new, smoothed-out order management system gave LMNT the confidence to pursue retail opportunities without constraint from operations.

New Product Launches: Flexibility in the Value Bundle Builder and fulfillment systems gave LMNT the confidence to experiment with SKUs and bundle offerings, knowing the backend could easily handle the changes.

The Numbers
Behind the Growth

While exact figures are confidential, LMNT's growth speaks volumes. Faster load times, higher AOV, and better subscription retention are just some metrics underlining the effects of MTN Haus' backend work. More importantly, LMNT held onto its core audience while continuing to expand its reach, a precarious balance few brands pull off.

LMNT operates in a competitive market where conscious consumers are over-satiated with options. Be it the upcoming electrolyte brands or established players hinging on their luck for movement into the DTC space, its slice of the pie in market share is attacked from left, right, and center. Retail shelves and digital ad space become flooded with hopeful takers of LMNT's paying customers.

However, LMNT has two secret sauces: brand loyalty and operational efficiency. The backend systems engineered by MTN Haus allow LMNT to focus its resources where it matters most to defend the brand presence and tap into hitherto unexplored markets. When fulfillment, subscriptions, and logistics are working cohesively, LMNT can devote more time and energy to high-level initiatives like:

Brand Partnerships

Partnerships with elite athletes and fitness influencers further solidify LMNT as the go-to choice for performance hydration.

Omnipresence

Where platform inefficiencies handicap competitors, LMNT confidently scales DTC, retail, and B2B channels without operational loss.

Product Innovation

The ability of LMNT to introduce new SKUs and custom bundles keeps customers engaged; this has left competitors using static product lines in its wake.

In a market where speed and adaptability are the measures of success, LMNT's platform efficiency provides a critical edge in every seamless transaction, every subscription renewal that goes through successfully, and every bulk order moved swiftly, adding to the brand reputation while leaving competitors behind, gasping for breath. Growth and defense for LMNT are not strategies but simultaneous victories.

LMNT is not just a story about some salty drink mix; it's a crossroads of great branding and unshakeable operational infrastructure. For each Instagram-worthy campaign or influencer shoutout, there's an unseen system that ensures orders go out the door on time, subscriptions renew seamlessly, and every touchpoint feels intentional. MTN Haus was the silent partner in LMNT's success, allowing the brand to innovate without fear, grow sustainably, and scale. The lesson to other brands wanting DTC scale is straightforward: the glamour of eCommerce only goes as far as the system behind it.

If you want to grow like LMNT: focus like them, envision like them, and build like them.