Good Ranchers
Good Ranchers: COMING SOON
Industry: DTC Meat Market
Website: goodranchers.com
Services: Headless, Technology Optimization, Growth
Under CEO Ben Spell's visionary leadership, Good Ranchers is just the kind of partner that MTN Haus loves collaborating with: purpose-driven, growth-minded, and uniquely positioned for that transformative leap forward.
In a time when the American meat industry is highly skeptical about ethics, sustainability, and transparency, Good Ranchers stands out as a disruptor whose core is based on integrity. On a mission to connect American farms with American families, this Inc. 5000 honoree has quickly scaled into a household name, bringing high-quality, ethically sourced meat across the continental US while donating over a million meals to end hunger.
However, with growth comes challenges. Good Ranchers' rapid expansion, driven by its direct-to-consumer model, social media momentum, and mission-driven branding, means more maintenance for its digital infrastructure. The strain on the architecture of their website during peak demand periods risks undermining the seamless customer experience on which they have built their reputation. This is where MTN Haus steps in with its expertise and solutions.
The Engagement
Good Ranchers engaged MTN Haus for the initial audit to diagnose pain points in their digital ecosystem. The mission was to fortify site performance, reduce architecture strain during high-traffic peaks, and build operational technologies that would last throughout growth. Being experienced with Shopify migrations and solutions for high-volume e-commerce shops, MTN Haus had a better-informed lead at the forefront to solve the following problems:The key three findings identified:
Site Performance Optimization:
With Good Ranchers continuing to grow, there would be an ongoing need to keep load times fast and ensure the user experience is frictionless. MTN Haus identified inefficient caching, asset delivery, and database query performance—when these are optimized and resolved, they can cut page load times by up to 30%.
Scalable Infrastructure for Peak Traffic:
Good Ranchers' viral marketing campaigns—bolstered by exceptional performance on Instagram (100th percentile), website traffic (100th percentile), and advertising (89th percentile)—create predictable surges in traffic. With its innovative solutions, MTN Haus proposed stabilizing performance during high-demand periods, including server auto-scaling, advanced load balancing, and enhanced CDN configurations. These solutions address the current challenges and prepare Good Ranchers for future growth, leaving a lasting impression of MTN Haus's expertise.
Future-Proofing with New Systems:
Good Ranchers’ agile tech stack must be prepared to sustain its exponential growth. MTN Haus recommended a modular approach with the integration of [can’t say], inventory forecasting, and customer segmentation. With these tools, Good Ranchers will be better positioned to anticipate demand, manage inventory, and deliver tailor-made customer experiences at scale.
Why Good Ranchers is Ready for its Second Growth Wave
Good Ranchers is a classic MTN Haus partner with a strong brand story, a loyal customer base, and much potential yet to be tapped.
Founded by Ben Spell in 2018, the company grew from humble beginnings—selling at farmers' markets and pop-up shops—to a nationwide operation. Spell's transition from music pastor to entrepreneur embodies the American entrepreneurial spirit, driven by a desire to shake up an industry mired in distrust. It creates an authenticity that resonates deeply with consumers. Good Ranchers is more than a meat delivery service; it's a movement. Its commitment to complete transparency, ethical sourcing, and support for American farms perfectly aligns with modern consumers' values. This alignment reassures the audience about Good Ranchers' market positioning and potential for further growth. No wonder their social media channels are blowing up: a 24% rise in Instagram followers over the past year and an 85% increase in monthly website traffic.
Numbers Don't Tell the Whole Story
Based on an emotional tie, Good Ranchers trusted storytelling and mission-driven marketing to drive deep trust and loyalty among its audience. This approach not only differentiates Good Ranchers in the market but also inspires the audience with its effectiveness.
With charm scores of 87.0 in growth and 74.8 in success, they can make the brand stand out—but that's only the beginning.
The MTN Haus Difference
MTN Haus sees Good Ranchers ready for its next significant growth chapter. With a mutual commitment to resilience and scalability, the partnership is designed around building a digital foundation that reflects the company's ambition.
The first audit is just the start of this relationship. By addressing the immediate pain points and laying the foundation for future expansion, MTN Haus is positioning Good Ranchers to handle its growing demand while maintaining its brand promise integrity. The proposed solutions include addressing site performance optimization, creating a scalable infrastructure for peak traffic, and future-proofing with new systems.
As Spell looks to expand into retail and even open branded steakhouses, MTN Haus will be pivotal in solidifying the digital infrastructure for Good Ranchers. Together, these two companies are creating a new blueprint for the American meat industry and setting a new growth, transparency, and innovation standard. For MTN Haus, partners like Good Ranchers embody their mission: building profitable and generational brands. The follow-up will further explain their many strengths and serve as a testament to the power of collaboration and the impact of aligning strategy, technology, and purpose.
