C.Krueger’s
MTN Haus & C.Krueger’s –
Revolutionizing Gifting with
Seamless Shopify Solutions
Industry: Enterprise CPG Food
Website: ckruegers.com
Services: Custom Gifting, Multi Location, Shipping Custom Development, Integrations
When C. Krueger set out to redefine its digital strategy, it wasn’t looking for flash or spectacle. It sought substance — a partner rooted in the same principles that define the Midwest’s finest: hard work, pragmatism, and a commitment to excellence. MTN Haus, with its Ohio roots and understated yet powerful approach to eCommerce development, was the perfect choice.
Mark Voltmann, CEO of C. Krueger, shared, “In an industry filled with noise, MTN Haus stood out with its ability to listen and deliver. Their expertise and understanding of our business needs were simply unmatched.” Together, the two companies embarked on a mission to transform gifting into a seamless, customer-first experience.
The Legacy of Cheryl Krueger
To understand C. Krueger’s mission, one must begin with its founder, Cheryl Krueger. Best known for creating Cheryl’s Cookies, a business she grew into a household name before selling it to focus on her next venture, Krueger is no stranger to scaling brands with precision. She has returned to the CPG industry with C. Krueger, a gourmet cookie and gifting brand poised to disrupt the market once again. With her deep understanding of consumer expectations and a commitment to delivering excellence, Krueger is crafting a legacy that promises to be as impactful as her first.
A Complex Challenge:
Multi-Address Gifting
At the heart of C. Krueger’s success is its dedication to making gifting an effortless experience. However, the company faced a significant challenge in optimizing its Shopify-based platform to handle one of the most intricate aspects of online gifting: multi-address shipping within a single order.
For a business centered on gifting, this was non-negotiable. Customers needed the ability to:
-
Ship items from a single order to multiple recipients.
-
Ensure all items and details integrated seamlessly with the company’s ERP system for smooth fulfillment.
-
Navigate the process with an intuitive, error-free interface.
Yet, Shopify’s inherent limitations presented a roadblock, as its system manages shipping at the order level rather than the item level. This gap threatened to complicate backend workflows and disrupt the user experience.
The MTN Haus Solution
MTN Haus stepped in with a custom-built solution that exemplified its expertise in both Shopify development and systems integration. Through meticulous design and execution, the agency delivered a scalable, user-friendly platform tailored to C. Krueger’s unique needs.
Custom Shipping Step for Gifting
A standout feature of the project was the creation of a custom shipping step. MTN Haus developed a checkout process that allowed customers to assign individual shipping addresses to specific items within a single order. This bespoke feature was seamlessly integrated into Shopify’s storefront, ensuring the experience felt native and intuitive.
Middleware Integration for ERP Compatibility
To bridge the gap between Shopify’s limitations and C. Krueger’s ERP system, MTN Haus engineered a middleware solution. This middleware translated Shopify’s single-order data into multiple, item-specific entries compatible with the ERP, enabling accurate order tracking and fulfillment.
Seamless Backend Workflow
The solution preserved Shopify’s core functionality while enhancing its capabilities. Key metadata—such as recipient details and item information—was maintained throughout the process, ensuring that the ERP system received comprehensive and accurate data. This approach minimized manual interventions and reduced operational inefficiencies.
Intuitive User Experience
The redesigned platform prioritized simplicity and clarity for customers. A visually guided interface was implemented during checkout, making it easy for users to navigate multi-address gifting without confusion or errors.
The Results:
Transformative Impact
The partnership between C. Krueger and MTN Haus has yielded remarkable results:
Enhanced Gifting Experience:
Customers can now effortlessly send gifts to multiple recipients in a single order, solidifying C. Krueger’s reputation as a leader in the gifting space.
Operational Efficiency:
The middleware ensured seamless data synchronization, reducing manual work and the potential for errors.
Scalable Architecture:
The custom-built solution is designed to accommodate future growth, from increased order volumes to new system integrations.
Customer-Centric Innovation:
By addressing a critical pain point, C. Krueger not only met but exceeded customer expectations, driving loyalty and differentiation.
A Shared Success Story
For MTN Haus, the project was an opportunity to demonstrate its ability to solve complex challenges while staying true to the client’s vision. “Helping a brand like C. Krueger innovate in the gifting space has been deeply rewarding,” shared a representative from MTN Haus. “We are proud to play a role in shaping their next chapter.”
The partnership is a reminder that great eCommerce isn’t just about technology—it’s about aligning that technology with a brand’s identity, goals, and customer needs. Together, MTN Haus and C. Krueger have proven that even the most intricate workflows can be simplified with the right expertise and a shared commitment to excellence.
