BigCommerce to Shopify Migration

Cornhole equipment looks simple until you try to sell it properly online. A single bag series comes in multiple speed ratings, limited edition and stock designs, and custom print options. Boards have their own configuration matrix. And the audience splits into two very different buyers: recreational players browsing casually and competitive players who understand exactly what “dual-speed material technology” means and want to compare specs before committing.

BigCommerce handled the basics, but the product experience Killshots needed had outpaced what the platform could deliver without heavy workarounds. Custom bag orders—where a buyer selects a series, a design, and additional production options—required a flow that could capture those choices and pass them cleanly to the manufacturing backend. The existing setup couldn’t do that elegantly. And for a brand that had invested millions in production infrastructure, the storefront needed to match the quality of the product.

There was also a discovery problem. With multiple bag series, each optimized for different play styles and skill levels, new customers had no clear path to the right product. A recreational player and an ACL pro shouldn’t land on the same product page and be expected to self-sort through speed ratings and material specs.

MTN Haus migrated the full catalog—approximately 400 products—from BigCommerce to Shopify, with a complete custom design that reflected where Killshots was at that point: a professional-grade equipment brand with ESPN airtime, not a startup selling out of a garage. The design had to communicate credibility to competitive players while remaining approachable for someone buying their first set of bags.

Bag Finder Quiz

To solve the discovery problem, MTN Haus built a guided selling experience: the Bag Finder quiz. It walks customers through a series of questions about their play style, skill level, throwing preferences, and what they’re looking for in a bag—then recommends the right series. Instead of asking a new buyer to parse the difference between the Apache, Wolverine, and Maverick series on their own, the quiz does the matching. It’s the digital equivalent of the conversation a knowledgeable dealer would have at a tournament.

Image-Based Swatches & Variant Switching

In cornhole, the bag design is part of the buying decision—players choose their look as carefully as their speed rating. MTN Haus implemented color swatches that display the actual product image for each design, not a generic color circle. Selecting a swatch switches the PDP to show the matching variant with its corresponding product photos, pricing, and availability. For a catalog built around limited edition and stock designs, this level of visual accuracy drives both confidence and urgency.

Custom Bag Configurator

The most technically complex feature is the custom bag builder. Customers can configure a bag by selecting from multiple options—series, design, and production-specific choices—with the configurator passing all selected options directly to the production backend. This bridges the gap between the storefront and the manufacturing floor: what the customer selects online is exactly what gets produced in the facility. No manual reentry, no order notes to interpret, no room for miscommunication on a custom product.

Killshots launched on Shopify with a storefront that matched the scale and quality of the operation behind it. The impact broke down across three areas:

• Product discovery solved — the Bag Finder quiz gives new customers a guided path to the right product, reducing the friction that comes with a technical, multi-series catalog
• Custom orders streamlined — the bag configurator connects the storefront directly to the production backend, eliminating manual order translation for custom products
• Visual confidence on PDP — image-based swatches show the actual design for each variant, critical for a product line where limited edition graphics drive purchasing decisions
• Brand-matched design — a custom storefront that positions Killshots as the professional-grade brand it has become, not the startup it was five years ago
• Operational independence — the Killshots team manages products, collections, and promotions on Shopify without the overhead and developer dependency of the previous platform

Killshots went from a basement to ESPN in under five years. The storefront MTN Haus built tells that story—and more importantly, it sells at the level the brand competes at.