Migrating a Skateboarding Institution from a Custom Platform to Shopify with Builder.io-Powered Content and Event Ticketing

Skatepark of Tampa

Platform Migration Content Architecture POS Implementation Event Ticketing Custom App Development

Skatepark of Tampa isn’t just a skate shop. Since 1993, SPoT has been one of skateboarding’s most important venues—the home of Tampa Pro and Tampa Am, competitions that have launched careers from Andrew Reynolds to Nyjah Huston. The park has been featured in Tony Hawk video games, covered on ESPN and CBS Sports, and remains one of the few places where a 12-year-old amateur and a world-class pro might session the same course on the same afternoon. Online since 1997, SPoT’s website does double duty: it’s a fully stocked skate shop and a living archive of the competitive skateboarding world.

That second part—the archive—is what made this migration unusual. Over decades on a custom-built platform, SPoT had assembled one of skateboarding’s most comprehensive skater databases: individual profiles with photos, competition history, event results, and cross-references to contests held at the park. The data was rich, deeply linked, and entirely dependent on custom infrastructure that had no equivalent in any standard ecommerce platform.

MTN Haus migrated SPoT to Shopify—not just the shop, but the entire content ecosystem. The skater database, event pages, and all structured content were rebuilt using Builder.io, giving the SPoT team full control over a complex content layer without developer involvement. Alongside that, MTN Haus implemented Shopify POS for the physical shop, built custom event ticketing products for Tampa Pro, and developed a custom app for packing slip processing.

Here’s how the project came together.

The Challenge

Most ecommerce migrations are about products, collections, and customer data. SPoT’s migration was about something harder: three decades of skateboarding history stored in a custom-built system with no off-the-shelf equivalent.

The skater database was the centerpiece. Every pro and amateur who had competed at Tampa Pro, Tampa Am, or any SPoT-hosted event had a profile—searchable, browsable alphabetically, with photos, competition results, and links to event pages. Each event had its own detailed page with results, media, and cross-references back to individual skater profiles. This wasn’t supplemental content. It was core to how the skateboarding community interacted with the site and a major reason people came back.

The custom platform handled all of this natively, but it also meant every update—adding a new skater, updating event results, publishing post-contest coverage—required developer intervention. The SPoT team wanted to keep the depth of content but lose the dependency. They also needed the site to handle event ticketing for Tampa Pro, unify in-store and online operations through POS, and modernize a packing and fulfillment workflow that had outgrown its manual processes.

The Solution

Skater Database & Content Architecture with Builder.io

This was the most complex workstream and the one that defined the migration. MTN Haus rebuilt the entire skater database and event content system using Builder.io integrated with Shopify. Every skater profile—photo, bio, competition history, event links—was migrated into Builder.io’s structured content model. Event pages were built the same way: each event lives as a managed content entry with its own results, media, and cross-references to participating skaters.

The browsing experience was preserved—skaters are searchable and browsable by letter, each profile links to their events, each event links back to its participants. But the infrastructure underneath is entirely different. The SPoT team now creates new skater profiles, updates competition results, adds event pages, and manages photos directly through Builder.io’s visual editor. No developer tickets. No code changes. The content that took days to update on the old system now takes minutes.

Tampa Pro Event Ticketing

Tampa Pro is one of skateboarding’s marquee events—three days of professional competition that draws fans from around the world. MTN Haus built custom Shopify products for ticket sales: day-specific tickets with limited quantities and multiple variations (single day, weekend pass, VIP). The ticketing system runs natively through Shopify’s checkout, giving SPoT inventory control, real-time availability, and a purchase experience that lives alongside the rest of the shop.

Shopify POS & Custom Packing Slip App

MTN Haus implemented Shopify POS to unify the physical SPoT shop with the online store—shared inventory, shared customer data, one system. For fulfillment, a custom app was developed for packing slip processing, streamlining the workflow between order capture and shipment for the online side of the business.

The Results

SPoT launched on Shopify with something most migrations don’t attempt: a full content platform rebuilt alongside the store. The outcome:

Decades of skater data preserved — the full database of skater profiles, competition results, and event pages migrated and live, with the same browsing and search experience the community relied on
Content fully self-managed — new skaters, event results, photos, and pages are created and updated by the SPoT team through Builder.io with zero developer involvement
Event ticketing on Shopify — Tampa Pro tickets sell through the same checkout as skate gear, with inventory control, day-specific options, and real-time availability
Unified commerce — Shopify POS connects the physical SPoT shop with the online store under one system for inventory, customers, and reporting
Streamlined fulfillment — the custom packing slip app replaced manual processes with an automated workflow from order to shipment

Skatepark of Tampa has been a proving ground for skateboarders since 1993. The site MTN Haus built makes sure it stays that way online—with a content infrastructure the team can grow on their own, a shop that runs across every channel, and an event platform that sells out Tampa Pro without a separate ticketing system.