How AED.US Maintained Structured Content and Bundling Logic While Replatforming
AED
Migration from Magento to Shopify Plus.
Website: aed.us
Services: Magento Migration, Product Dependency Mapping, Content Migration, Theme Implementation
AED.US, a trusted provider of life-saving defibrillators and compliance support, partnered with MTN Haus to migrate from Magento to Shopify. The primary goal was to retain the integrity of their complex product structure, rich educational content, and promotional logic—while gaining the agility of a modern Shopify stack.
MTN worked closely with AED.US to preserve their brand promise: expert support, clarity, and peace of mind for customers purchasing life-saving devices. By migrating and optimizing detailed product pages, maintaining accessory and warranty logic, and ensuring smooth content handoff, the new storefront delivers a seamless, compliant-ready experience.
Key Challenges
- Product Dependency Logic: AED devices required associated accessories, add-ons, and warranty options to be displayed and bundled correctly.
- PDP Content Preservation: Product detail pages featured critical medical, legal, and operational information that needed structured migration.
- Coupon Display and Promotions: Promotions tied to product bundles and accessory sets had to carry through to Shopify with minimal manual upkeep.
- SEO and File Mapping: PDFs and related documentation were linked across product and blog content, requiring clean redirects and link updates.
- Data Continuity: All customer records, order history, and collections needed to transfer without data loss or experience gaps.
Solution Strategy: Structured Migration with Minimal Disruption
To meet AED’s needs without rebuilding from scratch, MTN used a prebuilt Shopify theme as the foundation—applying targeted customizations to match brand style and accommodate their product architecture.
Platform Fit and Architecture Considerations
Shopify was selected after weighing implementation speed, platform reliability, and long-term maintainability. By using Shopify’s robust architecture, MTN eliminated the need for excessive plugin management, reduced the attack surface of the store, and simplified content workflows—freeing AED’s team to focus on customer support and compliance.
Product Migration with Relationship Mapping
MTN ensured each AED unit retained its linked accessories, comparison data, and warranty options. We replicated Magento logic inside Shopify using metafields and automated scripts, enabling the site to surface personalized bundles and recommendations.
Content Integrity at Scale
We migrated each PDP with its detailed medical and compliance information intact—structuring content for easy navigation while preserving SEO. Downloadable resources and legal documentation were relinked and audited to ensure accuracy.
Historical Customer and Order Data
All customer accounts, order history, and site activity were carried over—ensuring AED’s customer service and compliance teams could access complete records without gaps or inconsistencies.
Theme-Based Frontend with Smart Customization
Using a commercially available theme reduced development overhead, while MTN’s light customization ensured visual alignment and functional flexibility. The result was a clean, responsive interface that serves both consumer and enterprise buyers.
Results: A Compliant, Content-Rich Store Built for Scale
- Product dependencies and promotional logic translated cleanly into Shopify metafields and conditional logic.
- Content-heavy PDPs preserved the clarity and depth customers expect when purchasing medical-grade equipment.
- PDFs, warranties, and how-to materials remained accessible and up to date across site content.
- Legacy data retained without disruption, supporting continuity for sales, support, and compliance.
- Launched on time using a streamlined, prebuilt theme tailored to AED’s customer experience goals.
By eliminating manual processes and leveraging structured data within Shopify, AED now benefits from a lower total cost of ownership and faster workflows. The platform is flexible enough to support future growth—whether that means adding new compliance offerings, bundling services, or expanding product lines.
