Collin Street Bakery
Collin Street Bakery: Scaling Gifting with Multi-Address Checkout and ERP Sync
Industry: Enterprise CPG Food
Services: Migration, Gifting, Multi Shipping
Collin Street Bakery partnered with MTN Haus to migrate from Magento to Shopify with the goal of modernizing its digital storefront, preserving its core multi-shipping functionality, and eliminating the operational inefficiencies of its legacy stack. As a heritage brand known for seasonal gifting and nationwide delivery, Collin Street needed a platform that could handle not just complexity—but scale.
MTN guided the transition from a rigid legacy platform to a fully integrated Shopify build, enabling flexible shipping logic, deep ERP coordination, and a streamlined checkout experience. The result is a robust, scalable solution tailored to Collin Street’s operational needs and gifting business model.
Key Challenges
- Lack of delivery visibility: Customers needed future delivery scheduling, but the old system lacked calendar functionality and clarity.
- Complex rate logic: Flat-rate per item and regional surcharges were inconsistently applied across shipments.
- Promotion inconsistencies: Discounts and gift incentives didn't carry through properly on multi-ship orders.
- ERP limitations: Their ERP lacked API access but required detailed shipment-level data for fulfillment.
- Customer service friction: Agents lacked tools to handle multi-shipping orders placed via phone or email.
Strategy Over Software: Custom Wins Over App-Based Solutions
MTN reviewed available third-party Shopify apps supporting multi-shipping, comparing their strengths and gaps against Collin Street’s business needs and legacy ERP system. While several apps provided surface-level support, none could accommodate all of the necessary logic for blackout dates, flat-rate math, ERP handoff, or per-shipment discount rules.
We worked with Collin Street to weigh the pros and cons of app-based vs. custom solutions—considering scalability, long-term cost, and business model alignment. The custom route delivered more control, cleaner data flows, and greater flexibility for future features. Ultimately, it was the only path that could scale with their growth.
Building the Right Solution from the Ground Up
Our implementation spanned architecture, app development, data migration, and systems coordination:
Custom Delivery Calendars
A custom-built app allowed customers to ship products to multiple addresses within one transaction. Each recipient’s delivery date could be selected via a live calendar, reflecting product availability, blackout windows, and lead time logic. This eliminated confusion and increased delivery satisfaction.
Flexible Rate Logic
We implemented a rate engine that handled Collin Street’s unique pricing model—including per-item flat rates and regional surcharges. This ensured consistent pricing regardless of how many addresses were included.
ERP Integration Without an API
The MTN team created a robust file export and mapping layer that mimicked real-time sync. This structure ensures every shipment is tracked with the necessary granularity—meeting ERP ingestion rules without requiring custom API development.
Agent Workflow Tools
A backend portal gave customer support agents full control over multi-address orders, enabling them to place complex gift orders by phone or email without error.
Legacy Order Preservation
To preserve customer trust and data continuity, MTN built custom scripts that migrated over one million historical orders and saved addresses, maintaining parent-child relationships, statuses, and notes from the Magento platform.
Outcomes: Operational Gains and Elevated CX
- Transparent delivery scheduling improves trust during high-volume gifting windows.
- Rate logic consistency reduces overcharging or manual refund workflows.
- ERP-aligned exports reduce fulfillment delays and data errors.
- Support teams now handle complex orders with ease.
- Customers see and feel the difference—boosting conversion and retention.
By reengineering Collin Street’s Shopify experience with flexible shipping, robust logic, and ERP-aligned workflows, MTN turned a legacy liability into a modern competitive advantage.
